Why should you be creating email templates?

Email templates are a reliable way to ensure consistent and professional customer communication. Think of them as your pre-designed communication building blocks. They simplify creating emails for journeys & campaigns, making it easy for your team to maintain a polished, cohesive brand voice.

The Four Essential Email Templates
Let's explore the key templates that will form the foundation of your email communications:

1. Welcome Email Template

Make an unforgettable first impression! This template introduces new customers to your studio with warmth and personality. Your digital handshake sets the tone for your relationship with customers.

2. Promotional Email Template

Share your exciting offers and events with style. This template includes strategically placed sections for:

• Eye-catching promotional details

• Clear pricing information

• Compelling call-to-action buttons

3. Standard Brand Template

Your go-to template for everyday communications. Perfect for studio updates, announcements, and regular newsletters that your team can easily customize while maintaining brand consistency.

4. Intro Offer Template

This template showcases your best introductory deals to attract new customers. It highlights your unique value proposition and makes it irresistible for prospects to sign up.

Features within the email template builder

The drag-and-drop email builder makes template creation a breeze. Here's what you'll love:

• Layout Library: Browse through professional pre-designed layouts, including our recommended "1:3:1 Layout" that perfectly balances content and calls to action

• Customization Tools: Easily adjust images, text, colors, and fonts to match your brand identity

• AI Assistance: Polish your content with built-in AI tools for grammar checking, tone control, and AI image generation

Step-by-Step Guide for Template Creation

We recommend using the 1:3:1 layout from the Kenko layout library to build your branded email template.

1. Set Up Your Brand Elements

To establish brand recognition, begin by prominently positioning your logo at the top of your template. Next, use the color picker to apply your signature brand colors throughout the design. Choose fonts that align with your brand personality—whether modern and sleek or warm and approachable.

2. Add Compelling Visuals

Make your template visually engaging by uploading high-quality images from your studio's library. For additional graphics, take advantage of the AI image generator to create professional visuals quickly. Remember to optimize all images for proper sizing and loading speed to ensure the best viewing experience for your recipients.

3. Create Engaging Buttons

Design eye-catching call-to-action buttons that guide your readers toward important actions. Take time to customize the button text and colors to match your brand while ensuring they stand out. Before finalizing, carefully verify that all button URLs direct to the correct landing pages.

4. Review and Test

Complete a thorough quality check of your template by verifying all links are functional and properly connected. Carefully proofread your content for any typos or grammatical errors. Finally, review the overall design to confirm brand consistency across all visual elements, including images, colors, and spacing.

Examples of Effective Templates

• Promotional Template: This template features a clean layout with a large image, a section for highlighting offers, and a footer with an instructor spotlight or call to action.

• Welcome Email Template: This template includes a friendly introduction, visuals of your studio, highlights of featured classes, and clear buttons to guide recipients to download your app or book their first class.

Conclusion
With email templates in place, your team can create professional, consistent emails that resonate with your audience. The best part? Once set up, these templates make your communication workflow incredibly efficient.

Remember: Great email templates are like having a professional communication assistant – they help you maintain quality while saving time. Start building yours today!

Start building your email templates today!