This Lead Nurture Journey template is essential for welcoming new leads to your studio and converting them into first-time customers.

Selecting the template

1. Click on the New Journey button.

2. Select the Lead Nurture Journey template from the list of available templates.

Understanding lead nurture template

The journey begins with a Welcome Email that accomplishes three key tasks:

• Introduces new leads to your studio.

• Provides direct links to your introductory offers.

• Includes a link to download your studio's app.

Six hours after signup, send a strategic email and push notification to encourage leads to purchase your intro offer. This timing is crucial as it capitalizes on their excitement about discovering your studio.

Rule block verification

Use the rule block to verify if the intro offer has been purchased within the past two days.
Adjust the rule block to match your pricing options.

Follow-Up Actions

• If the intro offer is purchased, prompt leads to book their first class to maintain momentum and reduce drop-offs.

• If not purchased, send a virtual studio tour via email to build trust and showcase your studio's offerings.

Last Nudge

Use another rule block to check for intro offer purchases. Send final communications to create urgency and highlight the value of trying your intro offer.

Categorize Leads

Add a tag to categorize leads who haven't taken up your offer for further nurturing. Remember, it may take 8 to 10 emails to convert a lead.

Customize your emails

1. Click on the email block and select the edit option.

2. Edit the subject line and content to match your studio's offers and branding.

3. Update colors, links, and button texts to align with your brand guidelines.

4. Save your changes.

Here’s a quick tutorial on how you can edit your emails.

Edit push notifications

1. Select the push notification block to edit.

2. Change the subject line and description to match your offers.

3. Use deep links to direct readers to the appropriate pages.

4. Save your changes.

Set the template live

Once all communication blocks are customized, click on the Set Live button.

Consider incorporating SMS into your communications for higher open rates. Contact support for assistance with SMS setup at support@bookeeapp.com

Using the Lead Nurture Journey template will create a seamless experience for new leads, guiding them from signup to purchasing the intro offer and booking their first class. We hope this guide helps you set up your journey templates efficiently and effectively.