The Milestone Journey Template is a powerful automation tool designed to celebrate your members' achievements and boost engagement. Recognizing and celebrating key milestones in a member’s fitness journey fosters a sense of appreciation, making them more likely to stay committed to your studio.

Getting started: Creating a milestone Journey

To begin, click on New Journey and select the Milestone Template from the list of available templates.

This journey is designed to track different visit milestones, such as:

• First 10 visits

• First 25 visits

• First 50 visits

• First 75 visits

Each milestone is automatically recognized, triggering personalized communications to celebrate achievements.

Customizing rule blocks for milestones

To personalize milestone tracking:

• Click on the rule block to edit it.

• Adjust the visit count to match the milestone you want to celebrate (e.g., 10th visit or a range like 10-15 visits).

• Save the filters after making changes.

• Continue adding additional milestones (e.g., 20 visits, 30 visits, and so on).

Once set, the journey will automatically track and reward members as they reach each milestone.

Creating impactful celebratory emails

Email personalization plays a crucial role in making members feel valued.
To edit email communications:

• Click the overflow icon next to an email block and select Edit.

• Modify the subject line to make it engaging.

• Include branded images and personalized messages from instructors.

Here’s a quick tutorial on how you can edit your emails.

For maximum impact, consider adding:

• Special incentives such as discount codes for future packages.

• Gift cards members can share with friends.

• Complimentary classes as rewards for loyalty.

These elements enhance motivation and encourage continued participation.

Incorporating multi-channel communications

While emails are effective, using multiple channels like push notifications and SMS increases engagement.

• SMS messages have an open rate of up to 90%, making them a valuable addition.

• Contact your customer success manager at support@bookeeapp.com for assistance if SMS functionality is not yet enabled

Final steps: setting goals and exit criteria

Before launching the milestone journey, define:

• Goal criteria: Ensure the journey aligns with business objectives (e.g., members reaching a specific visit count).

• Exit criteria: Determine when members should leave the journey after achieving their milestone.

For a detailed guide on setting goals and exit criteria, refer to this help guide.

Launching the Milestone Journey

Before setting the journey live:

• Verify all links to offers and rewards.

• Ensure button texts and URLs direct users to the correct pages.

• Double-check discount and coupon codes for accuracy.

This template is essential for enhancing member engagement, strengthening community bonds, and increasing retention.

Start using Milestone Journey Templates today to celebrate your members and build lasting relationships!