# Marketing > **Source**: [Kenko](https://bookee.portal.trainn.co/9F1gErfImao-marketing) > >

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## Browse Collection 1. [Step-by-Step Guide to Understand Journeys](https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys.md) (Video) 2. [Creating Event-Based Automation with Intro Offer](https://bookee.portal.trainn.co/9F1gErfImao-marketing/mxsHS1dBq84-creating-event-based-automation-with-intro-offer.md) (Video) 3. [Journeys | How To Build An Intro Offer Automation!](https://bookee.portal.trainn.co/9F1gErfImao-marketing/keAtNx2Ta9o-journeys-how-to-build-an-intro-offer-automation.md) (Video) 4. [ Guide to Setting Up the Lead Nurture Journey Template](https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template.md) (Video) 5. [Guide to setting up Google review Journey template](https://bookee.portal.trainn.co/9F1gErfImao-marketing/zbpPABzLlu8-guide-to-setting-up-google-review-journey-template.md) (Video) 6. [ Guide to Setting Up the Milestone Journey Template](https://bookee.portal.trainn.co/9F1gErfImao-marketing/g3TknE94wV8-guide-to-setting-up-the-milestone-journey-template.md) (Video) 7. [Creating Email Templates: A Step-by-Step Guide](https://bookee.portal.trainn.co/9F1gErfImao-marketing/sV5L3HAi8Zo-creating-email-templates-a-step-by-step-guide.md) (Video) 8. [Setting Up Announcements for Marketing and Promotions](https://bookee.portal.trainn.co/9F1gErfImao-marketing/w1JGoWLq9Uo-setting-up-announcements-for-marketing-and-promotions.md) (Video) --- # VIDEO: Step-by-Step Guide to Understand Journeys ## METADATA - id: 15K6yK2UpWgzDixWcY91cA - type: video - source: Kenko - content_url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys - collection_url: https://bookee.portal.trainn.co/9F1gErfImao-marketing ## TRANSCRIPT - time: 00:00 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=0 text: Hi there, today we're going to learn about journeys. - time: 00:04 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=4 text: Journeys are automation workflows for your communications. - time: 00:07 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=7 text: They help you connect with your customers at the right moment through the perfect channel - time: 00:11 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=11 text: with the perfect message. - time: 00:12 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=12 text: So how are journeys different from campaigns? - time: 00:15 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=15 text: Campaigns are plagued for one-off messages like promoting a class or sending an announcement. - time: 00:21 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=21 text: Journeys on the other hand are multi-step workflows. - time: 00:24 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=24 text: They adapt based on your customers' actions, making them a smarter and more effective way - time: 00:29 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=29 text: to engage with them. - time: 00:31 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=31 text: So what is this all boiled down to and what exactly is a journey? - time: 00:35 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=35 text: A journey is a series of connected paths that represent the steps in your customers' experience - time: 00:41 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=41 text: and each path is made up of blocks and each block has a specific purpose in the automation. - time: 00:47 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=47 text: So on the left-hand side, you can view multiple blocks here. - time: 00:51 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=51 text: Let's take a look at them one by one. - time: 00:53 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=53 text: First is the rule block. - time: 00:55 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=55 text: This defines who enters your journey, who moves forward. - time: 00:59 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=59 text: For example, you can target new signups or loyal customers. - time: 01:04 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=64 text: Next is the communication block. - time: 01:05 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=65 text: You can add it by simply dragging and dropping it here, just the way I'm showing it to you. - time: 01:11 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=71 text: Or you can click the plus icon here and then choose the block you want to add. - time: 01:16 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=76 text: So the communication block is where you create your messages and journeys is truly multi-channel - time: 01:23 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=83 text: because it allows you to reach your customers via emails, SMS, and push notifications. - time: 01:29 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=89 text: So once you've added your messages in, you can also time them with a wait block. - time: 01:34 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=94 text: This helps you set delays between the messages, like waiting for a couple of hours or a couple - time: 01:40 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=100 text: of days before sending up the follow-up message. - time: 01:43 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=103 text: And finally, we have the tag block. - time: 01:46 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=106 text: Tags are a great way to segment your customers based on their activities, like creating a - time: 01:51 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=111 text: list for discounts or targeting only those customers who have finished milestones at - time: 01:55 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=115 text: your studio. - time: 01:56 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=116 text: Now that you know what all of these blocks mean, it's much easier for you to build these - time: 02:02 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=122 text: journeys and it's much easier because Journeys is very intuitive and flexible and very easy - time: 02:07 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=127 text: to set up. - time: 02:08 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=128 text: And with the Visual Builder, you can create even the most dynamic automations. - time: 02:13 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=133 text: And the paths that you create show what messages your customers receive and when they'll receive - time: 02:18 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=138 text: them. - time: 02:19 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=139 text: Once your journey is ready, you can set it live and watch the magic of automation. - time: 02:24 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=144 text: And customers will enter the journey based on the rules that you have set up. - time: 02:29 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=149 text: And you can even track their progress every step of the way in the automation. - time: 02:33 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=153 text: So now you're probably wondering why you should use Journeys. - time: 02:37 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=157 text: If I haven't already convinced you, let me tell you this. - time: 02:41 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=161 text: Journeys help you save time by automating your communication while keeping each message - time: 02:46 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=166 text: you send personal. - time: 02:48 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=168 text: They also increase your customers' engagement with timely relevant messages. - time: 02:53 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=173 text: So this way you build stronger, meaningful relationships through thoughtful multi-step - time: 02:58 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=178 text: workflows. - time: 03:00 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=180 text: Now that you know the basics of Journeys and how they benefit you, I hope you start building - time: 03:04 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys?start_time=184 text: your journey today and transform the way in which you communicate with your customers. ## SUMMARY # Understanding Journeys: Automation Workflows for Communication ## **Introduction to Journeys** Journeys are automation workflows designed to streamline your communication. They enable you to connect with your customers at the right moment, through the ideal channel, with perfectly tailored messages. ## **Journeys vs. Campaigns** Unlike campaigns, which are intended for one-off messages like promoting a class or sending announcements, journeys are multi-step workflows. They adapt dynamically based on your customers' actions, making them a smarter and more effective way to engage with your audience. ## **What is a Journey?** A journey consists of a series of connected paths that outline the steps in a customer’s experience. Each path is made up of distinct blocks, each serving a specific purpose in the automation process. ### **Effortless Drag-and-Drop Builder** Creating journeys is simple and intuitive, thanks to the drag-and-drop functionality. The visual builder allows you to design dynamic workflows with ease, eliminating complexity in crafting automation paths. ### **Exploring Journey Blocks** - **Rule Block** : Determines who enters the journey and progresses through it. For example, this block allows you to target specific customer groups such as new signups or loyal customers. - **Communication Block** : This block is where messages are crafted. It supports multi-channel communication, enabling you to reach customers through emails, SMS, or push notifications. - **Wait Block** : Allows you to introduce delays between messages, ensuring follow-ups are timed effectively—whether hours or days apart. - **Tag Block** : Provides a way to segment customers based on their activities, such as creating lists for discounts or targeting users who’ve achieved specific milestones. ### **Building and Launching Journeys** Journeys are flexible and intuitive to set up. Using the visual builder, you can design automation workflows that outline what messages customers will receive and when they’ll receive them. Once the journey is live, customers will enter the workflow based on predefined rules, and their progress can be monitored at every step. ### **Why Use Journeys?** Journeys save time by automating communication while maintaining a personal touch. They enhance customer engagement through timely, relevant messages, ultimately helping to build stronger and more meaningful relationships through thoughtful, multi-step workflows. Start creating your journey today to transform how you communicate with your customers and take your engagement to the next level.