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## Browse Collection 1. [Step-by-Step Guide to Understand Journeys](https://bookee.portal.trainn.co/9F1gErfImao-marketing/oarmcAuVXJ8-step-by-step-guide-to-understand-journeys.md) (Video) 2. [Creating Event-Based Automation with Intro Offer](https://bookee.portal.trainn.co/9F1gErfImao-marketing/mxsHS1dBq84-creating-event-based-automation-with-intro-offer.md) (Video) 3. [Journeys | How To Build An Intro Offer Automation!](https://bookee.portal.trainn.co/9F1gErfImao-marketing/keAtNx2Ta9o-journeys-how-to-build-an-intro-offer-automation.md) (Video) 4. [ Guide to Setting Up the Lead Nurture Journey Template](https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template.md) (Video) 5. [Guide to setting up Google review Journey template](https://bookee.portal.trainn.co/9F1gErfImao-marketing/zbpPABzLlu8-guide-to-setting-up-google-review-journey-template.md) (Video) 6. [ Guide to Setting Up the Milestone Journey Template](https://bookee.portal.trainn.co/9F1gErfImao-marketing/g3TknE94wV8-guide-to-setting-up-the-milestone-journey-template.md) (Video) 7. [Creating Email Templates: A Step-by-Step Guide](https://bookee.portal.trainn.co/9F1gErfImao-marketing/sV5L3HAi8Zo-creating-email-templates-a-step-by-step-guide.md) (Video) 8. [Setting Up Announcements for Marketing and Promotions](https://bookee.portal.trainn.co/9F1gErfImao-marketing/w1JGoWLq9Uo-setting-up-announcements-for-marketing-and-promotions.md) (Video) --- # VIDEO: Guide to Setting Up the Lead Nurture Journey Template ## METADATA - id: sGQ3Sv76lxmvxgL1nIOaSw - type: video - source: Kenko - content_url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template - collection_url: https://bookee.portal.trainn.co/9F1gErfImao-marketing ## TRANSCRIPT - time: 00:00 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=0 text: Hi, everyone. In today's video, we'll walk through the Lead Nurture Journey template. - time: 00:04 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=4 text: This is the most crucial template for welcoming new leads at your studio and converting them - time: 00:09 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=9 text: into first-time customers. Let's get started by creating the new journey. Click on the - time: 00:14 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=14 text: New Journey button here. A bunch of templates open up. Pick the Lead Nurture Journey template. - time: 00:20 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=20 text: Let me give you a quick overview of how this journey template works. Welcome email. And - time: 00:32 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=32 text: this welcome email does three key things. It introduces them to your studio. It provides - time: 00:38 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=38 text: direct links to your intro offers. And it includes a link to download your studio's - time: 00:43 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=43 text: app. Now you'll send a first nudge, six hours after the signup, a strategic email and a - time: 00:49 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=49 text: push notification. A goal here is to encourage them to purchase our intro offer. This timing - time: 00:56 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=56 text: is perfect. It's when potential leads are still excited about discovering your studio. - time: 01:00 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=60 text: Now we have a rule block that will verify if the intro offer has been purchased within - time: 01:05 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=65 text: the past two days. And you can choose the intro offer to the corresponding pricing option - time: 01:10 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=70 text: that you have from the dropdown and edit this rule block. Now, if someone has purchased - time: 01:17 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=77 text: the intro offer, we immediately do a follow-up and prompt them to book their first class. - time: 01:23 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=83 text: So this keeps the momentum going and reduces drop-offs. For leads who haven't purchased, - time: 01:27 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=87 text: we send a virtual studio tour via email. This builds trust and gives them a closer look - time: 01:33 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=93 text: at what your studio has to offer. Now we have our last nudge, another rule block here to - time: 01:38 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=98 text: check if the intro offer has been purchased. And now we send our last set of communications - time: 01:43 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=103 text: to create a sense of urgency to try your intro offer. At this point, we want to convert those - time: 01:49 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=109 text: remaining hesitant leads by highlighting the value of trying your intro offer. In all, - time: 01:54 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=114 text: this journey has two interventions to gently nudge leads into purchasing your intro offer - time: 01:59 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=119 text: and booking their first class with it, or take corrective measures to nurture them further - time: 02:04 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=124 text: if they have not shown interest in your offer. A tip here is to add a tag to categorize leads - time: 02:10 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=130 text: who still haven't taken up on your offer so that you can nurture them further. You - time: 02:15 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=135 text: can click on the plus icon here and use the tag to categorize such leads. Remember that - time: 02:21 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=141 text: it takes around eight to 10 emails to get them to buy, and your next journey should - time: 02:26 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=146 text: seal the deal if this journey hasn't led them to purchase the offer. Remember that templates - time: 02:30 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=150 text: are just starting points, and you'll want to update the email subject line, adjust the - time: 02:35 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=155 text: content to match your offers, and descriptions that totally describe what your studio has - time: 02:40 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=160 text: to offer. You can even personalize these emails with your brand color and font and - time: 02:45 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=165 text: add the right links to all of these emails, and use the right buttons, and edit the button - time: 02:50 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=170 text: text as well. Let's start with our first email and see how we can customize it. Now, click - time: 02:56 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=176 text: on the email block here. On the overflow icon, you will find the edit option. Here you can - time: 03:01 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=181 text: edit the subject line if needed. You can edit the template here by clicking on the edit - time: 03:06 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=186 text: button. This is a pre-filled template, which is just a source to guide you to write the - time: 03:12 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=192 text: right sort of email. You can edit the content block here. You can add more sections by simply - time: 03:18 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=198 text: dragging and dropping them from the tray here, and you can even update the colors to match - time: 03:24 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=204 text: your brand guidelines, update the links to your offers, and ensure that all of these - time: 03:29 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=209 text: buttons are edited to point to the right links, and you can even include a link to download - time: 03:34 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=214 text: your app. Once you're done making all of these changes, save your email. If you'd like - time: 03:40 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=220 text: to learn more about how you can edit these email templates better and build templates - time: 03:44 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=224 text: of your own, we have a separate video for that, so we'll leave a link to it in the description - time: 03:48 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=228 text: below so that you can take a look at it. Once you've made all of these changes, be sure - time: 03:53 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=233 text: to save them, and once you're done, ensure that you repeat the same activity and edit - time: 03:58 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=238 text: the other communication blocks. Now, let me show you how you can edit the push notification. - time: 04:03 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=243 text: Select the push notification block you want to edit, click on the overflow icon, and go - time: 04:08 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=248 text: on and edit it. You can change the subject line and the description to match your offer, - time: 04:13 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=253 text: and be sure to deep link the offers or the pages that you want people to land on by selecting - time: 04:18 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=258 text: them from the dropdown here. Using these links in your push notifications will really help - time: 04:23 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=263 text: direct readers to view the right pages to make the purchase. In our case, when someone - time: 04:33 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=273 text: it with just one click. Now, make sure you save all of these changes. Repeat these steps - time: 04:38 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=278 text: to edit the rest of the communication blocks present here. Once everything is customized - time: 04:43 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=283 text: and aligned to your branding, you can click on the set live button. I highly recommend - time: 04:47 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=287 text: you also using SMSs in your communications because we've seen that they have over 90% - time: 04:54 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=294 text: open rates. You can talk to our support team in case you need help setting up SMSs. Using - time: 04:59 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=299 text: the lead nurture journey template will create a seamless experience for new leads from sign - time: 05:05 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=305 text: up to purchasing the intro offer and booking the first class. I hope this video was helpful - time: 05:09 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=309 text: and you have fun setting up all of your journey templates and make sure that you make these - time: 05:15 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=315 text: edits so that they're on brand and on point for your studio's communications. So, I hope - time: 05:20 url: https://bookee.portal.trainn.co/9F1gErfImao-marketing/eQp6omE66Cs-guide-to-setting-up-the-lead-nurture-journey-template?start_time=320 text: using templates make setting up things faster and convenient for you. ## SUMMARY This Lead Nurture Journey template is essential for welcoming new leads to your studio and converting them into first-time customers. ## Selecting the template 1. Click on the **New Journey** button. 2. Select the **Lead Nurture Journey** template from the list of available templates. ## Understanding lead nurture template The journey begins with a **Welcome Email** that accomplishes three key tasks: - Introduces new leads to your studio. - Provides direct links to your introductory offers. - Includes a link to download your studio's app. Six hours after signup, send a strategic email and push notification to encourage leads to purchase your intro offer. This timing is crucial as it capitalizes on their excitement about discovering your studio. **Rule block verification** Use the rule block to verify if the intro offer has been purchased within the past two days. Adjust the rule block to match your pricing options. **Follow-Up Actions** - If the intro offer is purchased, prompt leads to book their first class to maintain momentum and reduce drop-offs. - If not purchased, send a virtual studio tour via email to build trust and showcase your studio's offerings. **Last Nudge** Use another rule block to check for intro offer purchases. Send final communications to create urgency and highlight the value of trying your intro offer. **Categorize Leads** Add a tag to categorize leads who haven't taken up your offer for further nurturing. Remember, it may take 8 to 10 emails to convert a lead. ## Customize your emails 1. Click on the email block and select the edit option. 2. Edit the subject line and content to match your studio's offers and branding. 3. Update colors, links, and button texts to align with your brand guidelines. 4. Save your changes. Here’s a quick [tutorial on how you can edit your emails](https://bookee.portal.trainn.co/9F1gErfImao-marketing/sV5L3HAi8Zo-creating-email-templates-a-step-by-step-guide). **Edit push notifications** 1. Select the push notification block to edit. 2. Change the subject line and description to match your offers. 3. Use deep links to direct readers to the appropriate pages. 4. Save your changes. ## Set the template live Once all communication blocks are customized, click on the **Set Live** button. Consider incorporating SMS into your communications for higher open rates. Contact support for assistance with SMS setup at [support@bookeeapp.com](mailto:support@bookeeapp.com) Using the Lead Nurture Journey template will create a seamless experience for new leads, guiding them from signup to purchasing the intro offer and booking their first class. We hope this guide helps you set up your journey templates efficiently and effectively.